Maxx Volume
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01
Maxx Volume

Record label power.
None of the paperwork,
none of your rights.

Everything in here is a real account, a real chart, or a real message from an artist we work with. Nothing on these slides is a mockup.

500+ artists  ·  8+ years  ·  Based in New York

02
The honest diagnosis

The music isn't the problem.
The strategy is.

What most artists are doing

Buying moments

  • A feature gets you a stamp, not an audience. They hear it once and go back to their life
  • Playlist packages put you in front of bots, then the numbers flatline in a week
  • Boosted posts hand your money to Instagram with nothing to show for it after
  • Ads set up by someone running an ecommerce playbook on a record
  • Drops go out with no rollout behind them, so every release starts from zero again
What we build with you

Building a machine

  • Real ads to real people, off your own account, so every dollar is visible to you
  • Retargeting, so the people who found you once come back for the next drop
  • A fan capture system, so an audience you paid for becomes an audience you own
  • A release plan around your unreleased music, mapped before a dollar goes out
  • Weekly strategy, so the machine gets sharper every time you drop
Every artist you look up to has a machine behind them. Not better music.
03
Who you're actually working with

Built by an artist who got
shelved by his own label.

"He would rather spend the next decade making sure the next shelved artist has somewhere to go."
Maxx Paradox  ·  Founder
  • Signed at 19, shelved by the major, and the career stalled for reasons that had nothing to do with the music
  • Ten years in the industry since. Campaigns, artist development, projects run from first idea to release day
  • The model got built out of real label situations, because he saw what labels do and what they never do
  • We are not a label and we are not a promo service. No bots, no playlist farms, no selling you a number of streams
  • Every ad runs off your ad account. Budget goes straight from your card to Meta, and you see every impression yourself
Maxx Paradox
04
Who touches your record

You get a whole team, not a
guy with an ads manager open.

Evan Gehr
Evan GehrHead of A&R. TDE, Atlantic. Tyla Yaweh, Jay Critch, Rich the Kid.
Frank Lipari
Frank LipariProducer. 808 Mafia, Empire. Feature with 2 Chainz, unreleased with Future.
Zak Waxman
Zak WaxmanHead mixing engineer. Two Grammy-nominated studios. Lil Yachty, T-Pain, UMG.
Kristel Joy Alfon
Kristel Joy AlfonOutreach. Opens the doors and keeps the industry relationships warm.

These are the people on your calls, not names on a website

05
Live artist accounts

6,000 to 94,000 monthly
listeners on the same artist.

BMG Dmack 6K to 94K  ·  CEO Showoutt 2.4K to 19.8K  ·  E Chapo 7.4K to 13.5K  ·  Matt Herman 409K to 1M followers

06
Charts, press and platform

Independent artists sitting on
the iTunes Top 100.

Recent milestonesCharting, playlisting and press, logged as they land.
Summer Wiley, #46Same chart, different artist, same system behind it.
#1 music service on WhopTop 7.1% of businesses on the platform. Five stars, voted by members.

Click any of these to blow it up

07
Case study

Dalt'n went from 13,000 followers
to 104,000 and a chart position.

13K
Followers before
104K
Followers after
#38
iTunes Alternative
"Partnering with Maxx Volume took me from 13K to 104K followers and landed my single 'Say U Will' on the iTunes Alternative Top 100 Charts alongside major artists."
Dalt'n Clark  ·  @daltnclark
  • The follower growth and the chart run came off the same campaign structure, not two separate pushes
  • Charting next to majors is what gets an independent artist taken seriously in the room
13K to 104K followers iTunes #38
08
Case study

Dhan started at 500 followers.
Two years later, a YouTube plaque.

500
Followers at the start
72.9K
Followers now
150K
YouTube subscribers
"We also started a YouTube channel from scratch that has amassed millions of views and surpassed 150k subscribers, receiving our first YouTube plaque."
Dhan Aziz  ·  @DhanAziz / Rafa Music Group
  • Almost two years of consistent releases with ads behind every one of them
  • Ended up with a Google knowledge panel, which is the search engine treating him as an artist of record
  • This is what compounding looks like. None of it happened in the first 90 days
72.9K followers Google knowledge panel
09
Straight out of the DMs

"Much love brother, appreciate
you for putting me on."

Top row, messages from artists. Bottom row, the reporting they get, so nothing is taken on our word

10
Two ways we work with artists

Pick how much of it
you want to run yourself.

Done for you
$5,588 /mo
Full Service $11,111  ·  VIP $20,888  ·  Quarterly at $14,249, which works out to $4,750 a month

The full label treatment. We run every campaign, the fan pages and the whole rollout, and you make music. Built for artists who already have budget and infrastructure behind them.

  • Managed campaigns, so nothing waits on you to hit publish
  • Creative direction and review on every asset before it goes live
  • A dedicated A&R and executive support team member on the quarterly
Done with you
$3,788
For the full 90 days. Ad spend sits on top and goes straight from your card to Meta.

We build the machine with you and teach you to run it, so at the end you own something instead of renting it. This is the right fit for most artists on this call.

  • A strategy call every week, one on one with Maxx, never an assistant
  • Your full campaign and release plan, and you can push back on any of it. It's your career
  • Ads set up properly with real retargeting funnels, and we teach you how to run them
  • Your own A&R to bounce creative off before you commit to a record
11
Inside the 90 days

Everything you'd get from a label,
without signing anything away.

Weekly one on one with MaxxTen years of industry, on the phone with you every week. Not an account manager reading a script.
Your release plan, mappedBuilt off your unreleased music and your content, so you stop guessing what to drop next.
Ads built and explainedReal retargeting funnels instead of boosted posts, and you learn to run them, so nobody can hold your marketing hostage.
Fan capture systemThe people your ads reach become a list you own, so the next drop doesn't start from zero.
Your own A&RSomeone to send a record to before you release it, so you find out what's missing while you can still fix it.
Drive and Notion workspaceEvery asset and every number in one place, so you always know what's live and what it did.
The networkFeatures, attorneys, PR and label rooms, opened when you're at the level where those doors actually matter.
Back end incomeSongwriting, production and placements, so the money isn't only coming from streams while you build.
The free communityComes with every purchase. The #1 music service on Whop, five stars, voted by the artists in it.
12
What actually happens

From the minute you say yes.

Today
Payment goes through, then a fifteen minute onboarding form. Your links, your goals, your catalog.
Tomorrow
Your first one on one. We need to see everything, all the unreleased music and all the content.
Week 1
We map the full strategy off what's actually there, you approve it, and then ads go live.
Week 2
Notion workspace built, Drive connected, and you're introduced to your A&R.
Every week
A call with Maxx. We read what the campaigns did, change what needs changing, and plan the next drop.
Day 90
You own the machine, the data and the audience. Upgrade, walk, or keep running it yourself.

A song every three weeks with a real rollout behind it is the pace this is built for

13
The part labels never offer

You keep your masters,
your publishing and
every royalty.

0%
Of your royalties. We never touch them, and it's written into the agreement.
0%
Of your music rights. Your masters and your publishing stay yours.
100%
Yours at day 90. Take the machine, the data and the audience and walk if you want to.

Kyle Shirk hit 150,000 monthly listeners at the one year mark, on about ten grand of ad spend across it. The 90 days builds the machine and gets the first real traction on the board.

14
Where that leaves you

You've seen the accounts,
the charts and the people.
Now it's just a decision.

Every artist on those slides started exactly where you are, on a call like this one, deciding whether to go.

We cut hundreds of cheap clients last year to work with a small number of artists properly